Eurus Shopify Theme Review 2026: Price, Features & Demo

Eurus is a $350 beauty theme from BSS Commerce, now on version 10.4.1, with five presets and 613 merchant reviews. We looked at how well it handles brands that sell both to consumers and to salons or retailers.

It suits conversion-focused beauty brands that sell direct to consumers and to wholesale buyers and want to run both with fewer apps.

Eurus Shopify Theme: Key Facts

For $350, the Eurus Shopify theme (10.4.1) ships 5 presets, Eurus, Arise, Placid, Mystique and Whiff, with 52+ beauty sections, before and after sliders, bundles, quick order lists and login-to-see-price. It sells for $350; 99% of 613 store owners rate it well.

Eurus Feature Breakdown

Where Eurus earns its $350 is beauty plus B2B tools. It packs 52+ built-in sections, bundles, quick order and login-to-see-price into a $350 theme, with a 99% positive rating. Its weak point is a busier setup than pure DTC beauty themes.

52+ Built-In Beauty Sections

Eurus includes more than 52 built-in sections for beauty brands, such as before and after sliders, bundles, quick order and login-to-see-price. BSS Commerce designed them so you can sell DTC and B2B with fewer apps and noticeably lower monthly software costs overall.

Arise, Placid, Mystique and Whiff give the same beauty sections different moods, from clinical to soft.

DTC and B2B in One Theme

Eurus supports quick order lists, quantity pricing and login-to-see-price, so salons, spas and retailers can order wholesale while consumers shop normally. Running both channels from one store saves money and avoids the work of keeping two separate catalogs and price lists in sync.

Speed and Global Reach

BSS Commerce says Eurus outperforms Core Web Vitals on every device, with faster loads, lower bounce rates and more completed checkouts. It also offers multilingual and right-to-left support, which helps beauty brands selling across several international markets and different languages at once.

Eurus 10.4.1 on Mobile

Eurus still offers sticky cart, slide-out cart, quick buy and quick view on mobile, and BSS Commerce targets strong Core Web Vitals on every device. Beauty traffic is mostly mobile, so speed matters. On a phone, we saw a crisp header and hero.

Eurus Strengths

• 99% positive from 613 reviews
• 52+ built-in beauty sections
• Login-to-see-price and quick order
• Multilingual and RTL support
• Expert setup consultation offered

Eurus Drawbacks

• B2B options add setup complexity
• Many sections can overwhelm small brands
• Design is less animated than Wonder

Eurus Theme Price and Value

At $350 paid once, Eurus comes to roughly $29.17 monthly in year one, halving to $14.58 if you keep it two years. Be Yours and Sleek share that price, but neither offers login-to-see-price or quick order lists for trade buyers, which is where Eurus pulls ahead.

Version 10.4.1, released October 15, 2026, was a free update for existing stores. Each extra store needs its own $350 license.

Is Eurus Right for Your Store?

Eurus fits skincare, cosmetics and haircare brands that sell to consumers and to salons, spas or retailers. Small DTC-only beauty brands may prefer a simpler theme, and non-beauty B2B stores should compare general wholesale themes like Hyper before choosing Eurus.

Eurus for Professional Beauty Suppliers

Professional beauty suppliers get the most from Eurus. Login-to-see-price hides trade pricing from the public, while quick order lists let salons restock dozens of products in minutes, which turns the store into a practical wholesale portal for repeat professional buyers each month.

Eurus for Growing Skincare Brands

Growing skincare brands benefit from Eurus bundles and before and after sliders. Bundles raise order value with routine sets, and visual results build trust with new shoppers, while B2B tools are ready when retailers start asking to stock your products.

Beauty brands focused only on consumers should read our Be Yours skincare theme review, because Be Yours costs the same $350, has 697 reviews and keeps a simpler beauty setup without the wholesale features Eurus adds.

Testing the Eurus Demo Before You Buy

Pick the preset that matches your brand mood, whether Placid’s calm or Whiff’s fragrance look, then set up a test trade customer. Turn on login-to-see-price and check what a logged-out shopper sees. BSS Commerce also offers an expert setup consultation. You pay $350 only at launch.

1. Find Eurus on the Theme Store.
2. Pick from Eurus, Arise, Placid, Mystique and Whiff.
3. Put the Eurus preset you picked into your library unpublished.
4. Set login-to-see-price and quick order for a test trade account.
5. Build one routine bundle and a before and after slider.
6. Launch when both retail and trade views work; $350 is charged then.

See Eurus in Action

Avoid These Eurus Errors

Eurus mistakes usually mix up its two audiences. Brands leave wholesale prices visible to the public, switch on dozens of the 52+ sections at once, and never build the bundles that lift retail orders. Check both a guest view and a trade login during the trial to catch these early.

• Public trade prices: enable login-to-see-price for B2B.
• Section overload: use only sections your pages need.
• No bundles: build routine sets with bundles.
• Untested languages: check translations before launch.

Eurus vs Be Yours, Hyper and Sleek

Be Yours, Hyper and Sleek are the closest alternatives to Eurus. Be Yours costs $350 for DTC beauty, Hyper costs $400 for general wholesale growth, and Sleek costs $350 for interactive beauty brands. For beauty brands that sell to both consumers and trade buyers, Eurus remains our choice.

Eurus vs Be Yours

At $350, Be Yours by RoarTheme carries a 98% approval score across 697 store owner reviews. RoarTheme aims it at skincare and fragrance labels that want ingredient blocks on every product page. Be Yours beats Eurus when you sell only to consumers and want a simpler setup.

Our Be Yours beauty theme analysis compares its ingredient blocks and presets with Eurus, helpful for skincare brands that will never need wholesale ordering or hidden trade pricing.

Eurus vs Hyper

FoxEcom prices Hyper at $400; merchants have left 523 reviews, 99% of them positive. Wholesale tools there go deeper: tiered pricing, bulk carts and currency switching. Hyper makes more sense than Eurus if you sell wholesale beyond beauty or need deeper control over custom pricing rules.

Read our Hyper B2B theme review for its pricing rules and bulk tools, a stronger wholesale engine than Eurus for brands whose trade business has outgrown beauty-specific features.

Eurus vs Sleek

At $350, Sleek by FoxEcom carries a 100% approval score across 624 store owner reviews. FoxEcom leans on motion and shoppable video for beauty labels. Sleek is a better buy than Eurus if you sell DTC only and want shoppable video sections and richer interactive motion.

Our Sleek Shopify theme guide covers its interactive sections and animation, the better fit for consumer beauty brands that want engaging content more than Eurus wholesale features.

Eurus: Final Thoughts

Eurus earns 4.6 out of 5 from us. It is a strong Shopify theme for beauty brands selling DTC and B2B, with 52+ sections, login-to-see-price, quick order and a 99% positive rating for $350. Brands that only sell to consumers may prefer something simpler to set up.

Get Eurus on Shopify