WooCommerce or Magento – Which to choose?

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E-commerce has made our lives so much easier and, so very conveniently, WooCommerce and Magento have made it easier than ever to jump into E-Commerce and take a swing at this world of digital entrepreneurship.

But which of these two platforms is better for you to use? Let’s break these both down to the essentials and find out!



Since its release back in 2011, WooCommerce gained popularity quickly with WordPress users due to its ease of use and a zero dollar price tag. With hundreds of extensions and add-ons, the plugin has become one of the most robust e-commerce platforms out there. It is also worth noting that WooThemes, the company behind WooCommerce, was acquired by Automattic, the company behind WordPress.com and the main driver of the open source WordPress.org project.


WooThemes has built several free and premium themes specifically for the WooCommerce plugin. Each theme comes with its own set of features which typically include a fully responsive layout and easy-to-load demo content. The premium WooThemes are priced at $79.


In addition to the themes developed by WooCommerce themselves, there are also hundreds (if not thousands) of other free and premium themes developed by other 3rd party developers, including us!


The WooCommerce plugin itself is available free from the WordPress repository; however, some of its extensions will have you reaching for your wallets. That said most of the basic features such as shopping cart functionality and adding products to your e-store are included with the plugin so you’ll only need to purchase a WooCommerce extension for additional functionality. The premium extensions can cost anywhere between a few dollars to a few hundred.



WooCommerce has hundreds of extensions, free and premium, available in their WooCommerce Extensions Catalog. Aside from these, WordPress plugin developers have also released many WooCommerce-compatible plugins that enhance the e-commerce platform’s functionality even further and integrate seamlessly. And of course you can take advantage of all the regular WordPress plugins to enhance your site.

From accounting to inventory and customer service to reporting – there’s an extension available for everything!

Customer Support

WooCommerce is an open-source platform which means that there isn’t a dedicated customer support staff. The WordPress community is quite friendly so if you ever run into any problems with the plugin, you can access related support forums on WordPress.org for assistance.



With a 25.3% market share, Magento is recognized as the leading e-commerce platform and works closely with retailers, brands, and branded manufacturers. The platform is supported by a network of 300+ solution and technology partners and over 66,000 developers.


Magento has thousands of free and premium themes available on different theme markets. In addition to the versatility of theme and customization options, the Magento user interface is easy to use. The platform has a full installation wizard to help you set it up on your website and comes with handy tutorials for additional assistance.


Magento is an open source product and the original software is available free for download for everyone to use and modify. However, like WordPress, Magento implements a freemium pricing model which means that some of the extensions for it will cost you.



Magento comes with a feature-filled set of options right out of the box which enables users to cross-sell their products and even offer discount codes. Even with the better set of basic (default) options, webmasters often find themselves on Magento Connect looking for extensions. Magento Connect has thousands of extensions that you can purchase but you’ll need to hire a developer to set them up properly if you’re not technically minded.

Customer Support

The company offers support to their Enterprise Edition customers round the clock. The support module is based on a ticketing system and their dedicated team will help you out with installation, downloads, how-to questions, basic configuration queries, troubleshooting, bug fixes, and escalation.

Which One Should You Go For?

That would depend entirely on what you plan to do with your business or online store, any expansions that you plan on including in the future and the budget that your project will revolve around. That said, the WooCommerce plugin works great if you want to dip your toe in e-commerce to test out the waters. If you have a smaller business and can’t afford to break the bank just yet then WooCommerce is an ideal solution. It also makes a lot of sense if you are already using WordPress to power your site and you want o add ecommerce functionality.

However, if you have a larger business and are looking to create a high-end online presence for your company then Magento is the best fit. It’ll likely cost you more to implement than WooCommerce but it’s the usual choice for larger dedicated ecommerce sites.

Which e-commerce platform do you use for your e-store? What features about it appeal to you the most? We’d love to hear from you so let us know in the comments section below.

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